Things To Do During Pre-Launch Phase (Product Marketing)  

Fantastic post by Shreya Kothari Sawala (Product Marketing Lead at Finturi) highlighting the various pieces of a well-laid out go-to-market messaging & positioning plan

 
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Now read this

The Role of Product Marketing

“The role of Product Marketer is a reflection of the role of the product in a company and the complexity of its go-to-market. It varies widely because the buying and selling experience varies widely across companies and industries.... Continue →