Things To Do During Pre-Launch Phase (Product Marketing)  

Fantastic post by Shreya Kothari Sawala (Product Marketing Lead at Finturi) highlighting the various pieces of a well-laid out go-to-market messaging & positioning plan

 
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Kudos
 
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Now read this

life transitions

Serendipitous. That’s how I would describe the last few years I’ve spent at Zipwhip. Before I joined I knew nothing about SaaS, Sales Enablement, or Product Marketing. I had changed careers and had a lot to learn. I worked hard, learned... Continue →