Ashish Joy

Product Marketing Manager at Tempered Networks and Vocational Mission Lead at Union Church; fascinated with growth-mindsets, story-telling, futurism, justice, technology & faith

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product marketing / tempered networks

The Internet is a lot of things for a lot of people. It has revolutionized every aspect of modern life.

We are constantly connected, a ping away from some important message or notification. Our devices are connected to other connected devices, in just about every way imaginable.

Everything about our work, our play, and our homes, has in some way been transformed by the internet.

Unfortunately… the scientists & engineers who invented the technologies that became the Internet, never imagined the breadth and scale of what it has become today.

Inherent in their original design was a fatal flaw. It’s a flaw so fundamental that it’s led to all sorts of digital attacks, theft and sabotage. Organizations both large and small, have been held hostage by it.

This has led many organizations to resort to incredibly expensive solutions that try to mitigate that flaw, but don’t address it...

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life transitions

Serendipitous.

That’s how I would describe the last few years I’ve spent at Zipwhip.

Before I joined I knew nothing about SaaS, Sales Enablement, or Product Marketing. I had changed careers and had a lot to learn.

I worked hard, learned through failure, and tried to bring a fresh perspective to every project or initiative.

Over these past 2.5 years, I witnessed a company that believed in its employees and embraced change when it was necessary.

The company I joined back in 2017 isn’t what it is today. We’ve grown and evolved in measurable and meaningful ways. It’s been an incredible privilege to be a part of that growth.

In a few weeks I’ll be stepping into a new adventure. The decision wasn’t an easy one to make, but… I couldn’t be more proud of our team and what we’ve accomplished together.

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Invitation of Love: Hug ‘Em & Hold 'Em

This last Sunday at Union Church we finished our series on 1 John called The Invitation of Love. We closed out our time looking at this letter by focusing in on the man John. I had the privilege of sharing. I put together a short excerpt of my message into a blog post. Read more here

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Trump Attacked the Women of Color Who Led the Push for Impeachment. Then CNN Erased Them.

“There is a growing double narrative about who deserves credit for the effort to impeach President Donald Trump. One side of the narrative, coming primarily from the media, lauds late-coming figures to impeachment as saviors, and the other, coming from Trump, tears down impeachment’s early adopters as malicious traitors. Though the two campaigns are almost diametrically opposed, their effects are the same: to question the legitimacy and “seriousness” of leftists and women of color who have risen to leadership positions in our national politics.” (Read more by Natasha Lennard writing for The Intercept)

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Investor money vs. public interest: did Google fail to build a non-evil platform?

“Don’t be evil” was Google’s motto until recently. Dmitry Gerasimenko explores this in his article for The Startup.

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A Guide to the 2020 Democratic Candidates You Should Not Vote For

A telling and chilling breakdown of corruption, hypocrisy, and general shady-ness of 4 Democratic candidates (Joe Biden, Pete Buttigieg, Kamala Harris, and Robert Francis “Beto” O’Rourke), curated by Weston David Pagano.

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WeWork and Counterfeit Capitalism

Incredibly insightful post by Matt Stoller on WeWork’s toxic culture and dysfunctional leadership:

“All of this, the faux philanthropy, the strange management choices, the personal behavior, and so forth indicates something very simple. I am going to be blunt, because it’s time to stop using euphemisms just because someone is rich and a business leader. Adam Neumann is not “quirky,” he is not “charismatic,” and he does not have “an unorthodox leadership style.” He is an untalented and abusive monster who lies to get what he wants. And he was given an unlimited credit line from which he could legally steal.”

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The Role of Product Marketing

“The role of Product Marketer is a reflection of the role of the product in a company and the complexity of its go-to-market. It varies widely because the buying and selling experience varies widely across companies and industries. Ultimately every Product Marketer needs to be able to do two things. 1. Craft strong positioning and 2. Adapt.”

Meghan Keaney Anderson (VP of Marketing @ Hubspot)


“Product Marketing is strategic and tactical, it is right brain/left brain and it fills the holes: in many cases, Product Marketing will do the things you haven’t hired someone else to do.”

Emily Wright (Head of Product Marketing and Brand at Homebase)


“Each team has different expectations from Product Marketing. Sales wants us to drive more leads either through events (and every sales guy/gal wants events in their region). Product management expects Product Marketing to launch products or...

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In the Salary Race, Engineers Sprint but English Majors Endure

Technical skills taught in college have a short shelf life, while a liberal arts education prepares graduates for jobs that haven’t been invented yet. (Article by David Demming in the New York Times)

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The Complete Guide to the Kano Model

A fantastic guide highlighting how prioritize customer satisfaction & delight when building products. (curated by Daniel Zacarias of Folding Burritos)

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